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I remember a six-year old boy saying to me at the front entrance of walt Disney World in orlando, "lady, is it your job to tell everyone to have a nice day?"-" No, I said, it's my job to make sure that you do." It's your job to make sure your customers have the best, sincere service you can provide. They'll not only be happy, they'll love you for it.

We are all consumers of products and services and we are bombarded with choices. Nowadays we can shop online and avoid human contact, or we can shop at stores and transact face-to-face. When employees work, they usually want to get paid, unless they are volunteers, but that's the exception. In our fast-paced world of instant gratification and expectations we are losing are patience with others and it shows. It shows in our businesses and in our bottom-line results.

Employers should take care to find employees with a genuine interest in serving the customers. When service is provided from the heart it will show. You'll notice the signs such as an employee smiling all the time or most of the time and the customers smiling back. You might see the customers give the wonderful employee a hand-shake or a hug after exceptional service has been provided. If the customer is happy about the service you might hear a thank-you or even receive a complimentary letter from the satisfied guest.

When service is provided from the heart, there's great word of mouth from the customer to others and it's not surprising if the business gets busier than previously. Have you ever gone into a restaurant and wondered why it was pretty empty? That's a sign from the guests that either the food is better somewhere else, the prices, or the service are not worthy ot them standing in line, needing reservations to get in, or of being unable to find a parking space in the restaurant parking lot because the place is phenomenal.

Here's the good news, we can exceed guest expectations every day without fail, no exceptions if that's what we set out to do and set the examples with all of our employees and customers. Please don't leave the customers scratching their heads trying to figure out your business and unattended. Pay attention to your customers and serve them and be wildly delighted to have them. You customers could easily go somewhere else, without you.You need them. Love them.

Customer service provided from the heart makes the customer feel not only welcomed, but special.We all want to feel special. Let your staff know how they are doing and what results you are having from all their customer service. Take time to ask the customers how they feel even before they leave your store or business so you know if you have provided the service they were expecting.

Lori Wilk, MBA, is a Las Vegas Strip Performer, not a stripper. She makes daily humorous vacation ownership presentations on the Las Vegas Strip. She's is an author of business and self-help books including "Without Me You'll Be Eating Out of Garbage Cans," and host of the internet talk show "Successipes" at http://www.success-talk.com . Lori looks forward to meeting many of you soon at Successipes2008 in Las Vegas. If you enjoyed this article go to http://www.loriwilkarticles.com